Nike /// Together We Run
The process of grading this job was incredibly interesting. The client initially wanted to do a print out of the digitally shot ad to film and then a scan back in order to have a true film aesthetic.
Unfortunately for one reason or another they have decided to do the film emulation in post instead, so we made sure that the ad would look as if it was shot on film using a combination of various techniques like film halation, grain and subtle corrections to colour that were reminiscent of the celluloid era.
Colourgrading /// Stepan Kozlov @ Monotone
Edit /// Purple Martin
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